Late July my design class was presented a retail project. For this project in particular, we had to design for high-end fashion. Me, being the person I am choose, Tory Burch. I really enjoy Tory Burchs’ style and the way she represents her brand.
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. Launched in February 2004, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and beauty. – Tory Burch, Mission Statement
Tory Burch is an American Life Style Brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. Launched in February 2004, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and beauty. Ms. Burch runs her company out of N.Y. but is wanting to open a retail store in Charlotte N.C.
The main purpose of the store is to provide a high rate of customers in the Carolina’s. Tory Burch takes great pride in the architectural projects that they finance for their brand. Tory Burch wants the projects to be of superior quality, setting new standards for high-end retail stores in the transitional city where Tory Burch, Charlotte is located. They are inspired by the high-end design that Ms. Burch sees in visits to luxury spas in Europe.
This particular project is called Tory Burch, Charlotte. It is a brick three story building from the 1990s, located in the city Charlotte, N.C. This is a transitional inner-city neighborhood; it has experienced resurgence in recent years, as some former industrial buildings are being converted to retail, and commercial uses.
The completed project will contain a retail Tory Burch store.
Tory Burch floor plan created in AutoCad and Photoshop
Store Front perspective made from SketchUp, Podium, and Photoshop.
Front perspective made from SketchUp, Podium, and Photoshop.
Interiors have gold custom wallpaper, mirrored walls, classic lacquered Tory Burch orange shelving, traditional furniture with gold accents everywhere. A classic approach on Tory Burch.
An organic life style through Tory Burch is refined by an environment that is unified, holistic, and ordered. Tory Burch, a designer of both lifestyle branding and organic prints will take geometrical principles of nature and replicate them in the design through sequencing, brand colors, clean-line architectural, and many textures. The bright retail store is conveyed as a personal “Tory” state with its orange lacquered covered paneling, and dimly-lit overhead lighting, and sofas to evoke romance and allure. Designed with Tory Burch in mind, the space will resonate with those who appreciate art and design, but also to those who share a “TB” sense of pride. Like principles in design, the environment will be artistic, harmonious, and bring a unified spirit to the occupants through the space.
Until next time,
Interior Design Student